Social media is a powerful tool for local governments to inform and to engage with the community at-large. Local government needs to demonstrate that it’s worthy of its constituents’ time and trust.
“If you build it, they will come,” right? Not exactly. But there are many ways to attract traffic to your social media accounts.
Social media isn’t all about creating noise to raise awareness or pushing information out to your followers/constituents. Sometimes you need to listen, too.
Social media is still one of the newer ways that people are getting information about and from their local governments.
Using your local gov’s social media channels, you can help local businesses and organizations to draw larger crowds to events, boosting tourism to your region and supporting economic growth.
You’ve decided to start using social media to communicate with your citizens, but what channel is the right one to use? We’ve compiled some of the top-used social media channels that local governments are using and examples of how they’re being used.
Does your community have a social media policy in place? (Spoiler alert: the answer should be yes.)
Social media channels, perhaps more than any other communication tool, offer officials at every level of government the most rapid way to reach out to those in harm’s way or already affected by an emergency situation. It seems that we are all increasingly turning to Twitter, Facebook, and Instagram for more than social reasons. A trend that is not going unnoticed by many in government responsible for emergency management.